THE PERCEPTION AND ADOPTION OF CORPORATE SOCIAL RESPONSIBILITY IN TOURISM BUSINESSES IN A FAST GROWING DESTINATION – A CASE OF PHU QUOC ISLAND VIETNAM
Corresponding author:
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Accepted
28 March 2026
Available Online
15 March 2017
Abstract
IN THE PROCESS OF WORLD ECONOMIC INTEGRATION AND DEVELOPMENT OF VIETNAM, CORPORATE SOCIAL RESPONSIBILITY (CSR) BECOMES AN URGENT ISSUE. ESPECIALLY FOR THE TOURISM INDUSTRY, CSR PRACTICE IS ALSO A METHOD TO GAIN THE SUSTAINABILITY AND THE DEVELOPMENT FOR VIETNAM. THE OBJECTIVE OF THIS PAPER IS TO ASSESS THE CSR PERCEPTION IN TOURISM BUSINESSES IN PHU QUOC ISLAND - A FAST GROWING DESTINATION OF VIETNAM. THE STUDY EMPLOYS A SEQUENTIAL MIXED METHOD OF QUALITATIVE EXPLORATORY STUDY FROM VARIOUS DATA INCLUDING JOURNALS, BOOKS INCLUDING GREY PUBLICATIONS, INTERNAL POLICY REPORTS, MARKETING BROCHURES AND NEWSPAPER REPORTS OF THE ORGANIZATION AND QUANTITATIVE METHOD BY SEMI -STRUCTURED INTERVIEWS CONDUCTED IN 20 COMPANIES ARRANGING FROM TOUR OPERATOR BUSINESSES, HOTEL S, TRAVEL AND TOURISM COMPANIES, CRAFT VILLAGES, ETC. THE FINDINGS AND RECOMMENDATIONS ARE APPLIED TO PHU QUOC ISLAND. FURTHERMORE, ITS LIMITATION ON SAMPLES AND STUDY SCOPE CAN BECOME THE ROOT FOR FURTHER RESEARCHES
Keywords
CORPORATE SOCIAL RESPONSIBILITY (CSR)
VIETNAM (PHU QUOC ISLAND)
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