DESCRIPTIVE ANALYSIS OF THE USE OF SPECIALIZED FINANCIAL ADVISORY SERVICES FOR SMES IN BRAŞOV COUNTY
Accepted
24 March 2026
Available Online
15 November 2012
Abstract
THE PAPER CONTAINS RESULTS OF A QUANTITATIVE RESEARCH ON THE USE OF SPECIALIZED FINANCIAL ADVISORY SERVICES TO SMES IN BRAŞOV COUNTY. ISSUES ADDRESSED INCLUDE VIEWS ON OUTSOURCING, HOW IS DECISION MAKING ON OUTSOURCING; HIGHLIGHTING THE MAIN FINANCIAL ADVISORY SERVICES OUTSOURCED IN TERMS OF THE IMPORTANCE GI VEN BY RESPONDENTS; CRITERIA FOR CHOOSING PROVIDERS OF FINANCIAL ADVISORY SERVICE; CHARACTERIZATION OF RESPONDENTS' EXPECTATIONS ABOUT IDEAL PROVIDER OF FINANCIAL ADVISORY SERVICES, THE USE OF FINANCIAL ADVISORY SERVICES TO SMES IN BRASOV COUNTY, SERVICES AND FINANCIAL ADVISORY SERVICES PACKAGES USED AND EXPENSES MONTHLY MEAN IT. THE RESEARCH INSTRUMENT IS A QUESTIONNAIRE WITH 28 QUESTIONS, APPLIED OVER 385 SMES IN BRAŞOV COUNTY.
Keywords
MARKETING
FINANCIAL ADVISORY
SMES
CONSUMER BEHAVIOR
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