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Research Articles Supplement 2 · 2017 · pp. 118–125 · Issue page

CONSUMER BEHAVIOUR PERSPECTIVES ON DIFFERENT ECALL PRODUCTS INSTALLED ON VARIOUS CAR BRANDS

IL
Iliuta Costel NEGRICEA1
LA
Laura Daniela ROSCA (TANASE)2
TU
Tudor EDU3
1 Associate Professor, PhD, Management – Marketing Faculty, Romanian-American University, Romania
2 PhD, Marketing Faculty, The Bucharest University of Economic Studies, Romania
3 Associate Professor, PhD, Management – Marketing Faculty, Romanian-American University, Romania
Corresponding author: [email protected]
Accepted 28 March 2026
Available Online 15 September 2017
Abstract
THE ARTICLE AIMS TO CAPTURE THE INDUSTRY’S AND CONSUMERS’ OPINIONS ON ALREADY INSTALLED EMERGENCY CALL SYSTEMS ON VEHICLES. THE IMPORTANCE OF THE STUDIED TOPIC IS GIVEN BY THE FACT THAT AFTER MARCH 31ST, 2018, ACCORDING TO THE EU REGULATIONS, ALL NEW AUTOMOBILES WILL HAVE THE ECALL SYSTEM INSTALLED ON BOARD. CONSIDERING THAT INNOVATION IS NOT ALWAYS EASILY EMBRACED BY THE LARG E PUBLIC, A THOROUGH RESEARCH ON WHAT CONSUMERS THINK AND EXPECT FROM SUCH A SYSTEM IS VITAL FOR A SMOOTH ACCEPTANCE. SLOVENIA IS THE FIRST EU COUNTRY TO IMPLEMENT THE ECALL SYSTEM, BUT THERE ARE AUTOMOBILE PRODUCERS THAT HAVE ALREADY EQUIPPED THEIR VEHICL ES WITH IDENTICAL OR SIMILAR TECHNOLOGIES, MANUFACTURERS LIKE BMW, MERCEDES -BENZ AND AUDI BEING SUITABLE EXAMPLES IN THIS REGARD. WHAT`S THE PUBLIC OPINION ON ECALL? HOW WELL WERE THE EMERGENCY CALL SYSTEMS RECEIVED BY CONSUMERS? IS THE EMERGENCY CALL SERVICE A DIFFERENTIATION ELEMENT FOR A CONSUMER WHEN CHOOSING A BRAND OR A GENERAL PUBLIC SERVICE FOR INCREASING ROAD SAFETY? IS THERE ANY COMMERCIAL INTEREST IN USING THE ECALL SERVICES? THESE ARE QUESTIONS THAT WILL SEEK ANSWERS IN THIS ARTICLE. BASED ON THE FINDINGS RECOMMENDATIONS ARE MADE.
Keywords
ECALL CONSUMER BEHAVIOUR CONSUMER RESEARCH MARKET RESEARCH
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