ASSESSMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES’COMPETITIVENESS LEVEL BASED ON DIRECT INTERVIEW
Accepted
25 March 2026
Available Online
15 March 2013
Abstract
THE RESEARCH WAS BASED ON DIRECT INTERVIEWS WITH MANAGERS OF FIRMS, USING SPECIAL QUESTIONNAIRES, ON A SAMPLE OF 42 SMALL AND MEDIUM ENTERPRISES IN VÂLCEA COUNTY AND IT SUMMARIZES THE MANAGERS‟RESPONSES TO QUESTIONS FOCUSED ON ASPECTS THAT CHARACTERIZE THE COMPANY'S COMPETITIVENESS. AN IMPORTANT CR ITERION FOR THE SELECTION OF COMPANIES FOR RESEARCH WAS THE MANAGERS‟WILLINGNESS TO COOPERATE. ON THE OTHER HAND , THERE WAS PURSUED TO COVER THE FULL SIZE SCALE IN TERMS OF TURNOVER AND NUMBER OF EMPLOYEES, AND ALL ACTIVITY FIELDS SO THAT THE CHOSEN SAMPLE TO BE REPRESENTATIVE.
Keywords
COMPETITIVENESS OF SMALL AND MEDIUM ENTERPRISES
COMPETITIVE
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