REPRESENTATIONS ON GALAȚI INTEGRATED STEEL PLANT. MODEL FOR A DATA ANALYSIS BY FREE ASSOCIATION OF NOTIONS

IN THE PAPER HEREIN, A MODEL FOR SOCIAL REPRESENTATION ANALYSIS IS DESCRIB ED, BASED ON A METH OD CONSISTING OF THE FREE ASSOCIATION OF NOTIONS. THE SUBJECT OF REPRESENTATIONS HEREIN ARE THE INTEGRATED IRON AND STEEL WORKS OF GALAȚI. THE CONCEPT OF SOCIAL REPRESENTATIONS BELONGS TO SOCIAL PSYCHOLOGY, BEING A VERBALIZED WAY BY WHIC H PEOPLE EXPRESS TH EIR OWN MODALITY OF THINKING ABOUT VARIOUS SITUATIONS, GROUPS, PEOPLE, AND THINGS, AS A CONSEQUENCE OF THEIR DIRECT OR MEDIATED INTERACTION WITH THE SOCIAL ENVIRONMENT AND UPON ACCUMULATING SPECIFIC EXPERIENCE IN TIME. THE STUDY SAMPLING CONSISTED OF 137 S UBJECTS AND THE QUESTIONNAIRE WAS USED AS AN RESEARCH METHOD OUT OF DATA RESULTED BY FREE ASSOCIATIONS, 685 NOTIONS CAME OUT. THREE WORKING SCENARIOS WERE USED AND THE DATA WITHIN THE RESEARCH WERE PROCESSED BY EVOCATION 2005 SOFTWARE.

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