WHAT MEANS MARKETING MANAGEMENT IN A COMPETITIVE ENVIRONMENT
Accepted
25 March 2026
Available Online
15 March 2013
Abstract
IN A COMPETITIVE ENVIRONMENT WE CAN TALK ABOUT MARKETING MANAGEMENT WHICH IS THE ACTIVITY DESIGN TO DETERMINATE THE COMPANY‟S SUCCESS ON LONG -TERM. IN THIS WAY WE DESCRIBE ALL THE STEPS THAT HELP THE COMPANY TO HAVE ADVANTAGES ON A MARKET. WE ALSO SEE THAT MARKETING MANAGERS HAVE AN ESSENTIAL ROLE, WHAT DECISIONS THEY CAN TAKE AND WHAT IS THEIR MAIN ACTIVITY. FINALLY, IT IS PRESENT THE MARKETING DEPARTMENT WITH ITS ORGANIZATION AND THE RELATIONSHIPS THAT IT MAKES WITH THE OTHER DEPARTMENTS.
Keywords
MARKETING MANAGEMENT
COMPANY
DEPARTMENT
STRATEGY
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