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Research Articles Issue 1 · 2024 · pp. 47–60 · Issue page

ASSESSING MOBILE BANKING PERFORMANCE IN GCB BANK PLC OF THE ADANSI SOUTH DISTRICT OF GHANA

YA
Yahaya MOHAMMED1
1 MSc. Development Policy and Planning, Junior Assistant Planning Officer, Kumasi Technical University
Corresponding author: [email protected]
DOI https://doi.org/10.38173/RST.2024.27.1.4:47-60
Received 04 December 2023
Revised 26 January 2024
Accepted 05 February 2024
Available Online 15 March 2024
Abstract
ALTHOUGH MOBILE BANKING HAS GAINED POPULARITY ALL OVER THE WORLD, BOTH IN RICH AND EMERGING NATIONS, ITS FULL POTENTIAL HAS NOT YET BEEN REALIZED. UNDERSTANDING THE VARIABLES DRIVING ITS UPTAKE AND EFFECTIVENESS IS CRUCIAL GIVEN THE EASE OF 24/7 ACCESS TO FINANCIAL SERVICES AND THE ABILITY TO INVOLVE UNDERSERVED PEOPLE. THE PURPOSE OF THIS STUDY IS TO EVALUATE THE EFFECTIVENESS OF THE MOBILE BANKING SERVICES PROVIDED BY GCB BANK PLC. THE ADANSI SOUTH DISTRICT OF GHANA IS THE SUBJECT OF THIS STUDY BECAUSE IT IS A PROMISING AREA FOR MOBILE BANKING TO CHANGE HOW PEOPLE INTERACT WITH MONEY. DESPITE THE POSSIBILITIES, OBSTACLES INCLUDING UNSTABLE NETWORKS, SECURITY ISSUES, AND LOW CUSTOMER KNOWLEDGE PREVENT BROAD USE.
Keywords
INCOME GCB BANK PLC MOBILE ICT CUSTOMERS
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