UNIUNEA SOVIETICA SI PROPAGANDA IN CONTEXTUL RAZBOIULUI RECE

THIS ARTICLE EXAMINES THE SUBJECT OF PROPAGANDA DURING THE COLD WAR. THE COLD WAR WAS AN IDEOLOG ICAL CONFLICT WHICH OFTEN GENERATED A WAR OF WORDS BETWEEN THE UNITED STATES AND THE SOVIET UNION. THIS FROZEN CONFLICT, WHICH LASTED HALF OF CENTURY, LED TO A FLOURISHING PROPAGANDA. BOTH POWERS WERE CONCERNED ABOUT THE SPREAD OF THEIR IDEOLOGY AND THE ERADICATION OF THE ENEMY. THE TECHNIQUES, THE METHODS AND THE MEDIA SUPPORT USED FOR PROPAGANDA ACTIONS WERE DIFFERENT. BOTH POWERS APPROACHED CERTAIN ISSUES AND PROMOTED CERTAIN IDEAS WHICH WERE CONSIDERED IMPORTANT FOR THEIR STRATEGY. DURING THE COL D WAR, PROPAGANDA MEANT MORAL SURVIVAL FOR THE TWO ANTAGONISTIC SUPERPOWERS. IN THIS PAPER WE SEEK TO ANALYZE THE CONCEPT OF PROPAGANDA IN THE SOVIET UNION AND WE ALSO TOOK A LOOK AT THE METHODS AND THE ISSUES USED BY SOVIET UNION DURING THE COLD WAR ERA TO PROMOTE THEIR IDEOLOGY.

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